PUBLICITY CRISIS MANAGEMENT BRAND BUILDING SOCIAL MEDIA MONITORING MARKETING
COPY-WRITING CONSULTING COMMUNITY OUTREACH EDITORIAL
STYLING TALENT MANAGEMENT
We build an understanding of the consumer/audience and the needs of the client and translate that into a publicity campaign with sheer tenacity while working with the creatives to ensure that your needs are met and the campaign is cohesive and effective.
Our approach to crisis management is proactive in that we identify and prevent problems before they take place. If a potential problem is identified, we create a suitable turnaround strategy that consists of a change process and monitoring, generating crisis leadership in your corporation.
With so much competition in today’s market, the process of setting yourself apart from the crowd may seem daunting and nearly impossible. Our team designs a unique strategy for each of our brand-building clients that will give your brand an identity and set your products apart from the rest, so that the greatest value in your brand can properly compete and stand out in a what appears to be a world of opposition.
SOCIAL MEDIA MONITORING
In a world of tweets, posts, and comments, we take an aggressive approach in monitoring what is being said about your brand, so that we can learn about the online public’s valued opinion. Not only do we promote the brand, but we listen to your customers and analyze feedback so that we can help you create better products and services.
We view ourselves as the direct line of communication between your message and the public. Our approach includes choosing specific markets through market analysis and researching consumer behavior in an effort to develop a consumer demand.
We write copy with the understanding that it is an art and a science and an extremely essential part of marketing. With your agenda in mind, our goal is to get your customers to want to engage with you and participate in the entire sales process. We use Search Engine Optimization at the forefront of our technique so that your product or website is visible to a large audience.
Marketing a product or a message can be a tough task for any organization. When developing your company’s marketing strategy plan, our goal is to maximize your return on investment. We fully analyze your industry and recommend an executable plan that is guaranteed to garner high results.
We cultivate strategic partnerships by developing sponsorship/business arrangements and relationships with businesses, individuals, schools and other organizations interested in supporting a particular cause.
The lines between traditional media and advertorial are blurred more and more each day. We are able to create content for use in these publications.
For editorial photo-shoots and special events, we choose the clothing, accessories and general “look” for our client.
We guide the professional careers of artists in the entertainment industry, overseeing the day-to-day business affairs of an artist; advising and counseling talent concerning professional matters, long-term plans and personal decisions which may affect their career.
Because of today’s ever-changing multicultural composition, creating a campaign where consumers can identify with ads and feel a kinship with your brand is a very important aspect of the modern scope of marketing. With our approach, your desired audience is not subtext, but the main target of the campaign. We make it our priority to discover your desired audience’s affinity for specific people or products, shopping habits, and media utilization. We then create a campaign that will best suit the intended audience.